الرئيسية جوجل

جوجل تخطط لإضافة إعلانات Shoppable Ads في عمليات البحث عن الصور

مارس 06, 2019

Shoppable Ads

يبدو أن Google تخطط لاختيار ميزة من موقع Pinterest لتحسين تجربة التسوق للمستخدمين. تختبر الشركة ميزة تسمى "shoppable ads" والتي تم تقديمها لأول مرة بواسطة Pinterest وتم اعتمادها لاحقًا بواسطة Instagram.
تتيح هذه الميزة للمعلنين إمكانية تثبيت معلومات مهمة على الصورة ، لذلك عندما ينقر المستخدم على الصورة ، يمكنه رؤية معلومات مثل السعر والميزات والمزيد. يمكنهم أيضًا النقر على السعر للتحقق من مواقع الويب ووضع طلبية مباشرة. يقال إن جوجب تختبرها مع المستخدمين المختارين ، وتختبر فقط الصور الدعائية ، لذا لن يكون على المستخدمين رؤية النوافذ المنبثقة لجميع الصور. لا توجد كلمة حول الموعد المفترض أن يتم طرح الميزة فيه للجمهور.
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